Our Vision

1. WE change our apparel to our bodies, not the other way around.
2. WE can choose if we want to flaunt (or cover) our assets depending on the day.

Our Mission

Our mission at HNS is to make our vision come to life to give our consumers the maximum potential for each and every day while minimizing the impact on the planet. The fabric we use is a eco-friendly, 100% recycled material that is manufactured in a factory with good wages and working conditions. Our packaging is plastic free and made with compostable materials so that nothing sits in a landfill. 

Your Haven Nova Swimsuit is meant to last you through multiple wears and multiple ways, but when you're ready to part ways with your HNS bathing suit, we will have a responsible recycling program so you can be guilt-free  for the whole lifecycle of the swimsuit.

A Letter From Our Founder

Hi 👋 I'm Mariah Parsons and I started thinking of this swimsuit design when I was recovering from a herniated disc injury. I was swimming at the local gym and I wanted more coverage than what the one piece I had provided and I didn’t want to buy a new bathing suit just for my short stint of swimming laps to recover from my injury.

I wanted the ability to change the coverage based on what I needed from it that day - more boobies, less boobies, more booty, less booty, more tummy, less tummy, etc. I wanted one bathing suit that I could wear for swimming laps, lounging on the beach, playing a sand volleyball game, wearing with friends, partners, and family. And I wanted it to be CUTE. So, I started to think about how I’d go about solving it while swimming those laps and after spending so many hours on a sewing machine with 5 prototypes to show it, here I am.

But the truth is that even though I thought up this design over a few months, I’ve always had a tough relationship with swimwear. Both leisurely and athletically, I've spent the majority of my life in a swimsuit or rowing uni and I’ve never felt confident in all-tight apparel. I’m always overthinking and worried about what I look like, about what other people are seeing. I’ve opted to wear cover ups if I caught someone’s eyes lingering and declined to play beach games if I was worried the swimsuit wasn’t supportive enough. I’d buy bathing suits my friends had because I wanted to match even if they didn’t fit my body well or even at all. Always the hopeful 'some day this will look good on me'.

So when I actually really reflect on it, I've always been frustrated with swimwear and wanted something from that industry that I haven't seen yet. And after learning that so many other women also have similar stories and experiences with swimwear, I took the leap at 25 years old to create the best all-in-one bathing suit on the market. 

So, now that I’ve (maybe) (probably) definitely overshared, I hope it resonated with you and you find what you're looking for either generally in life, or at HNS.